In this video, Matt Marshall from VentureBeat stresses some great points on how important it is for a business to think local. Whether you are a large corporation looking to go global, or a small company with a single location, your business must consider the needs of your local customers and figure out creative and effective ways to satisfy those needs.
The video points out that Facebook has been unable to successfully launch in China because they never established a local strategy, or took into account the strict government regulations of the area. It is important to do your homework before entering a local market! Here are three things you steps you should take in order to improve your local business:
- Use local talent
- Think like a local
- Adapt to local customs
Cogster is a tool that can help local businesses connect with their customers on a more intimate level. You can uncover your customers needs and desires, achieve higher customer loyalty and therefore create better customer relationships that will last for years to come.
What do your customers want?
Tags: 3 ways, business, Cogster, consumer, customer, how to, Local, matt marshall, think, UPS, venturebeat, Video
